Apple Attempts to Usher in New Future

Andamento del mercato - 08/09/2016

Apple stocks are on the rebound after a European probe on tax debt of €13 billion towards Ireland saw the company decline. The September 7th keynote brought Apple stocks to the green, rising by a little over 3.00%. CEO Tim Cook has revealed the well anticipated iPhone 7 and 7 Plus, alongside with a new Apple Watch and new wireless earphones called AirPods. The new iPhone is equipped with new features such as top and bottom stereo speakers, new cameras, a longer battery life, the phone is now water and dust resistant, and has a faster A10 processor. Boxed with the phone will be the new EarPod headphones that now have a lightning connection port instead of the standard 3.5mm auxiliary, but also in the box a lightning to 3.5 millimeter headphone jack. The 32g version will be available for pre-order on the 9th of September for $649.


The absence of a headphone jack led the multinational technology company to unveil its new product, the AirPods. Cordless earbuds that connect wirelessly with the phone will cost $159 and will ship in October, expected to usher Apple into a new era of cordless gadgetry. Apple also revealed its new iWatch with a new faster processor but also making it the first smartwatch to be water-resistant up to 50 meters while it also partnering with Nike for the Apple Watch Nike+, a potentially profitable move when looking to the long term horizon.


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